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About The Next Now

We are a Berlin based studio with global reach, helping business leaders gain clarity and confidence across the product development process.

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Katia Musiolek

Anthropology & design research

Katia brings over 15 years of strategic experience in designing brands, products, and services that resonate with people. With a background in anthropology, social sciences, and design research, she blends strategic and analytical skills to create bold and innovative solutions. Her focus is on understanding people's needs and behaviours and discover the most lucrative opportunities for new products and services. Brands that Katia worked with include VW, Airbnb, Pinterest, Bosch, Consorsbank, Amgen, ottobock and more.

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The founding team

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Guy Kedar
Strategy & Business Design

Guy has over 20 years of experience in strategic consulting, product strategy and development, digital transformation, and innovation. He has worked with iconic brands such as IKEA, Marriott Hotels, Michelin, SAB Miller, and Blizzard. His expertise lies in helping businesses identify and capitalize on new opportunities, leverage emerging technologies, and drive innovation across all areas of the organization to transform their operations

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